These are deliberate moves to better connect professionals with the businesses they support and care about. This is the control center for a user's company page management, making it easier to advertise, find and attract talent, and conveniently equip employees with learning solutions right from LinkedIn. In keeping with this business focus, one clear addition to this layout is the "Work" button to the right of your profile picture on the new navigation bar. The homepage feed will increasingly suggest organic, sponsored, and native advertising content users might be interested in reading. Using a combination of human editors and new algorithms, LinkedIn has surfaced more content and fewer status updates. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users should be taking advantage of them this year.ĩ Changes to LinkedIn You May Have Missed 1. LinkedIn sought to “create more value” for its members since being acquired by Microsoft in 2016, and, hopefully, make them want to spend more time on the site. There’s more to this slick interface than what you see here. Is this a testament to the redesign? Perhaps, but there's a lot to unpack from this overhaul.įor example, the LinkedIn desktop site used to look something like this:Īnd this is what my LinkedIn homepage looked like when I wrote this article: The company rarely discloses their number of active monthly users, but we do know the network has grown by more than 60 million total members since the third quarter of 2016. LinkedIn is the world’s largest professional networking platform, with 530 million members worldwide. And with new features like native video and smart replies, this update continues to be important heading into 2018.
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